Intro to Entrepreneurship 001 (Bailey): Business Idea Pitch: Search Strategies


Helpful Keywords & Subject Terms


"user behavior" 

"market feasibility"


"market trends"


"demographic assessment" 


Official Subject Headings:

Feasibility studies

Market share

Earnings forecasting

Business planning

Social informatics

Marketing research

Green marketing

Industrial marketing

Branding (marketing)


Boolean Operators: Search with AND, OR, NOT



Searching term tricks

* Used to expand the word you are searching to include plurals. etc.

              Example: Pakis* gives you Pakistan, Pakistani 

"quotes"  Use for phrases     Example "Nobel Peace Prize"

OR  Use for either or searching       Example: Child or teen

And   Use to combine terms you want to have  Example: Educat* and Pakis*

Not  Use when you want to eliminate a word from your search (Warning: if you cut a word and it is in an article with words you want, you won't see that article!)