Helpful Keywords & Subject Terms
Keywords:
"user behavior"
"market feasibility"
marketing
"market trends"
demographic*
"demographic assessment"
industry
Official Subject Headings:
Feasibility studies
Market share
Earnings forecasting
Business planning
Social informatics
Marketing research
Green marketing
Industrial marketing
Branding (marketing)
Boolean Operators: Search with AND, OR, NOT
Searching term tricks
* Used to expand the word you are searching to include plurals. etc.
Example: Pakis* gives you Pakistan, Pakistani
"quotes" Use for phrases Example "Nobel Peace Prize"
OR Use for either or searching Example: Child or teen
And Use to combine terms you want to have Example: Educat* and Pakis*
Not Use when you want to eliminate a word from your search (Warning: if you cut a word and it is in an article with words you want, you won't see that article!)